New restaurants could be coming to Hinckley .
Planning documents submitted to Hinckley and Bosworth Borough Council suggest that three new restaurants Caffe Carluccio’s, Harry Ramsden’s and Ed’s Diner are going to be opening in Sainsbury’s in Hinckley.
The move follows a successful trial of a new food hall format called The Restaurant Hub at its Selly Oak store in Birmingham.
Working in partnership with Boparan Restaurant Group (BRG), The Restaurant Hub at Sainsbury’s Selly Oak store offers customers eat-in, takeaway and home delivered hot food and drink from a range of popular brands – including Caffè Carluccio’s, Gourmet Burger Kitchen, Ed’s Diner and Slim Chickens. Sainsbury’s and BRG plan to open 30 more The Restaurant Hubs in this year, with the intention to accelerate the roll-out in future years if the format continues to be popular with customers.
Simon Roberts, Sainsbury’s Chief Executive Officer said:
“We know that customers like the convenience of being able to have a drink, a snack or a meal while they’re doing their shopping – and that they love the range of food and brands on offer at The Restaurant Hub and from Starbucks. Whether customers are shopping for food, for Tu clothing, Habitat homewares or at Argos, the offer at The Restaurant Hub means they can also have breakfast, lunch or dinner in the store – or take a hot meal home with them. Through our trials with Boparan Restaurant Group and Starbucks we have learnt that we can offer customers a much better eat-in and takeaway experience working with partners. We are totally focused on improving what we can deliver for our customers and at the same time, working hard to make our business simpler. We are really excited about this new customer offer we will be rolling out over the next two to three years across many of our stores.
“As we go through this period of transition, we have taken the difficult decision to close 200 of our cafes next month. We have spoken to all colleagues affected by these changes today and are absolutely committed to supporting them in any way we can during this uncertain time. Of course, we understand this is very unsettling for our colleagues, but we must keep adapting our business to make sure we are offering customers the best possible food and drink at affordable prices.”
Satnam Leihal – CEO, Boparan Restaurant Group said:
“The Restaurant Hub allows customers to enjoy multiple brands by placing one order with one payment which can all be enjoyed on site, or all delivered in one bag with just one delivery charge. This gives customers choice that never existed before and we’re delighted to be the first in the market to land this experience with such incredible brands.
“Customers are returning week in week out thanks to great quality food, brilliant service and unrivalled choice and we now look forward to rolling out our innovative Restaurant Hub concept across the country.”
